Designing your company’s first logo! Be creative, thoughtful and logical because your logo is your brand’s face. A good and attractive logo will create a good impression on others and as you know how important the first impression is.
So, design a well-created logo that describes the values and vision of your brand. The logo is not just a symbol, it’s a powerful asset therefore it requires more than an attractive graphic design.
Designing a logo also needs a specific skill, practice and experience as well. Therefore knowledge about the company and graphic designing is must to create a successful logo.
That’s why we have listed 7 important golden rules to follow while designing a corporate logo.
1. Understand your need
Creating a logo is like planning for a date where you can attract the right customers for your brand. Customers will be attracted to your company and product when they see the logo. They will take more interest in learning more about you.
All your products, website, pull up banners, pop up displays, business cards and other materials that you will use for branding will have a logo. Therefore, it is very essential that you know your needs. The logo has more power than you think so get it done by the best professional logo designer.
2. Brand identity
A logo communicates or reflects the personality of your brand. Hence you have to identify it and have clarity of mind on how unique or different your brand is. Once you know it, you will be able to make the right choices for the logo design that will complete or complement your brand’s personality.
- Why did you start the company?
- What are the values and beliefs that are important for your company?
- What makes you better than others?
- How would you describe your brand?
- How your customers should see your company?
Ask the above questions to yourself to know about the identity that your company holds.
3. Get inspiration
Your corporate logo should have an inspiration factor for other business however it is the hardest part. But, you are lucky as we have got some tips to help you find some inspiration for your design.
Brainstorming- gets all the good and bad ideas onto paper
Think like the customers– simply think what a customer would think of your company when they see the logo.
Involve everyone– don’t do it alone, involve your partner, friends, employees or others to help you design a logo.
Your competitors can really help you in getting more ideas for your logo. Yes, really as you can understand how they put their values in the logo and what makes them special. Think of the part they have missed out and use them in your design.
Don’t copy any ideas but do something different out of it. You may go for the same color or style but be creative or you can go for a traditional one.
5. Design style
Once you got inspiration and understand the brand’s identity you are ready to fill your paper with some designs. However, some elements are needed to be figured out like shapes, graphics and color. Think of each element carefully, like what color is good and go step by step.
You can try out different styles right from aesthetic to modern or traditional. Try out everyone and check out which one fits best for your brand.
- Classic– classic style is good to reach broader audience and stay in power. This style logo tells the audience that your brand is worthy and reliable.
- Vintage– vintage or retro styles are always trendy and they quickly evoke romantic feelings while telling them that history also matters along with beauty.
- Modern-a minimum and modern look with simple lines and detailing is enough to tell your customers about your cool and fresh brand.
- Fun and quirky– the popular choice of style is one that has some fun and colorful illustration of the company. This creates positive and friendly feelings in the customer’s eyes and your brand shines more than others in the market.
6. The right type
There are 7 different types of logo. You can either pick one or use their combination.
- Letter marks logos
- Word marks
- Pictorial marks
- Abstract logo marks
- Combination mark
Try any of these to make an effective logo for your company.
Different colors have different meanings. Emotions and ideas are attached to each color so before you pick any color learn about the psychology behind them. For example- red color reflects passion, anger and excitement and orange reflects vibrancy and invigorating. You can also use complementary colors or triadic colors.