Pull up banners are great when you are exhibiting during a trade show or a corporate event. They let customers know more about your brand from a distance. With the right amount of information on the banner, you should see a considerable rise in conversions.
The pull-up banner is used in conjunction with marketing materials like brochures, fliers, business cards and other large format printing in Singapore. However, you need to design your pull up banner right for it to be effective.
1. Design from the top down
The layout of the banner should be designed in such a way that customers can easily read the text from top to bottom just like in a textbook. This means your logo will appear on the top section with contact info at the bottom.
Viewers will know who the company is through the logo and the main message should be in bold and occupy the mid-section. It should be very creative to capture the attention of fast-moving customers.
2. Colours that stand out
When it comes to pulling up banners, colours play a key role in making the banner attractive. Your corporate colours should blend easily with the rest of the content on the banner. You should be selective about the background colour because it can obscure your corporate logo.
The background colour should not obstruct the reading of texts and viewing of images on the banner. Some colours like red and orange stand out and draw people to the banner.
3. Texts appear left to right
The text should also appear from the left to the right. This is the conventional way that people read texts. Avoid cluttering your banner with unnecessary information. If consumers what to read more about the product and company they can access them through brochures and fliers.
It is vital that you space your texts for readability. People often ignore texts that are cluttered, and this presents the company negatively.
4. High-quality Images
Images are what makes your banner stand out. Avoid getting low images from websites as this can be distorted on the banner. It would be wise to hire a good graphic designer to generate high-quality images for you. Before going to print have images with at least 300 dpi and saved as CMYK.
The images should be relevant to the content on the banner. Identify a good background colour that enhances the visibility of the images.
Remember to keep the image at eye level. This is what draws people to your banner.
5. Have Logo on the top
The company logo and the message you are passing around should clearly stand out. The logo should be at the top spot of your roll up banner and your company message or slogan at eye level. The image should be large enough to leave a mental imprint of what the company does. Remember people do not have time to read long texts; keep the message short and simple.
6. Contact details
Some people often forget to put this crucial part of a roll-up banner. Your contact details often appear at the bottom of the banner. They should be in large texts and easily readable. Since most people going for an exhibition visit multiple stands, it is the contact details that will help them learn more about your products and brand.
Besides the company’s phone numbers you can also include your social media accounts like Facebook and Twitter. Many people use these platforms as a primary source of information.
7. Banner size
It is important that you identify the right banner size for displaying your products. Sizes range from 13-inch retractable banner to 6.8-foot roll up banners. The size of the banner will be determined by the number of products to be displayed. Select a high-quality banner that you can use for multiple exhibitions.
When setting up your banner you can always display complimentary products that the company offers. These could include a branded booth, brochures, and fliers. Customers can pass by your stand view the banner and get additional information from the fliers.
Once you have your banner place it right so that viewers can easily see it, in fact, it should be the first thing people see when they visit your exhibition stand. Ensure that the stand is firm and does not fall whenever there is wind. You can then evaluate the effectiveness of the banner regarding ROI and conversion of foot traffic to actual sales.
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A roll up banner is a key component when brands want to convert customers during exhibitions and trade shows. It gives the consumer a glimpse of who the company is and products being offered. The design and texts on the banner should be created with visibility and readability in mind. Colors should be well selected so as not to obscure the company logo and texts on the roll-up banner.