One of the ways to get customers, investors and build some lasting business connection is attending and hosting a trade show. Even so, many other competitors will be available which makes it very competitive.
Your company has to spend the time, money and effort to display the perfect booth at the trade show. It is very important that you carefully plan and research long before you set up your next trading show.
The following tips will help you attract more people to your booth and help you plan out and create a successful exhibition for your trade show.
1. Print Pull Up Banners or Pop Up Displays for the show
People who attend the trade shows will be attracted to informational and good looking booths. While bright colors and design efforts will attract clients to the booth, they are only part of the solution. Putting up banners and or pop-up displays is one of the most efficient, effective and affordable ways to display the company’s information in the trade show.
They are easy to set up and display but you also have to make sure they have the right kind of information.
2. The location of your booth
Location is a very important part of the trade show. Since there are many other companies and organisations that will be at the show, some booths will inevitably overpower the others in terms of location. Some trade shows may even charge you extra to get the best location but that will totally be worth it.
If you are willing to pay the extra amount, go for it. The best booth positions usually sell out fast. In case the host is not selling them at a higher price, you can use another tactic. Being friendly to them is the right thing to do and get you a better position at the trade show.
3. Make your booth approachable
One other thing you can do to make the booth more attractive is by making it approachable. The easiest way is by wearing a smile and trying to look more positive for the people passing by. The whole team should follow through with this approach in order to attract more people. You should have some sort of print information like on flyers and brochures for the customers.
Make members of the team hold them and get ready to offer the cards to people who are passing by. This will make the booth and your business look more open to customers.
If you have a large booth, ensure it has enough staff. When customers approach the booth, you do not want some of them standing in line waiting to be served by the few members of the team.
No customers should have to wait for services from your booth. Also, ensure the entire staff is knowledgeable about your services or products.
4. Promotional products
Branded gifts and promotional products will definitely attract plenty of customers to your trade show. Choosing the right gifts and products can be tricky but will ensure the investment and advertisement is worthwhile. Ensure the gifts and products you select are useful to the customers or visitors and relevant to the brand or company.
Some of the most popular products in trade shows include bags, pens, electrical gadgets, t-shirts, folders, notepads, badge holders and mugs among other things. Most of these things will be useful to the customer in one way or another and will last them for a convenient amount of time. The best thing about giving out promotional products is that you get free advertisement in some way.
5. Promote your booth and the trade show on social media
You should have a social media marketing plan way before the trading show. Social media promotion is a great factor for achieving a successful trade show. You should ensure you have efficiently advertised the trade show and mention that you will be participating in it. Do this an all your social media platforms and involve your teams to endure the information reaches as many people as it can.
Invite people to the trade show and do not forget to mention all the activities of the day or days. You can also offer them special incentives through the channels to ensure some of them attend.
6. Contests and promotions
If you hold a contest, people are going to be attracted to your booth during the trade show. Everyone would love to win a prize or special promotion from a contest. This will ensure that more people visit your booth and also give you the opportunity to generate some leads. You can also hold some trials for your products and services.
Since the trade show might take a while, try to spread the contests at different times across the entire day. You can give out a timetable of the events that include the contests. This will build anticipation and also make you kind of famous throughout the entire day.
7. Join the after show activities
During the show, you get to interact with clients and potential customers. After the show, you will get the chance to talk to your competitors, investors and prospective business partner. This is the perfect time for business networking. Ensure you talk to all the people you and create business networks and connections with other business people.
Make sure you exchange your business cards with them and do some research beforehand to see who will be attending
The trade show is a place where potential clients, business people and investors meet. One main benefit is that buyers will come looking for information about all the latest things your company has to offer. The only problem you will face is the competition in the trade show. Follow the tips above to ensure you come out successful and get the best out of your trade show.