Consumers are bombarded every day with millions of marketing messages that are sent using social media, email, large format printing or other means of communication. Crafting a good marketing message isn’t easy.
If your marketing message isn’t clear, it will end up being spam and not communicate what you wanted. A good marketing message should be memorable, engaging, precise, and most likely lead to a purchasing decision.
Your marketing message should grab the attention of your target audience, tell them how you can solve their problem, a reason to trust you, and why they should choose your business over your competition.
These 5 simple steps will help you create an effective marketing message.
Step 1: Identify your target audience
Before you can even start writing a winning message, you have to first identify your target audience, who they are by collecting their demographic data like age, sex, income, and education and also how you can satisfy their needs.
Get to know your target audience by understanding how your business will benefit them. Be more specific so that you can effectively market to them.
You can create buyer personas to collect data which will help you understand how you can help your target audience, what kind of message they will respond to, and what will attract them to it.
Step 2: Identify the problem your target audience needs solving
The key to coming up with an effective marketing message is to know what problems your target audience is facing and how your product or service can solve these problems.
This way you will be able to come up with the most effective message that will attract your target audience. People will only listen to you if they know you understand and empathize with their pain and suffering.
Step 3: Present a solution to the problem facing your target audience
It’s very important that you come up with a marketing message that will present your product or service as the solution to your market’s problem. All that your audience is looking for is someone who will focus on finding the solution to end their suffering and pain.
This will then give demand for your product or service. Tailor your message to giving your audience what they want or what will get their attention. Show them that you’re their problem solver with a solution and your message will get noticed.
Step 4: Show your target audience why your solution is the best
Telling people that you have a solution to their problems isn’t enough. You have to show them, give them evidence that your solution works. It doesn’t matter how much you talk, at the end of the day if you can’t provide proof of what you’re saying, nobody, will believe anything you say.
The best way to prove your solution works to your potential customers is through testimonials of former and current customers, positive reviews, and case studies that show actual problems solved and the achieved results.
Step 5: Show your target audience what makes you different from everyone else
This is the part where you demonstrate to your target audience why your solution is better than your competitor’s. Your content message should outline clearly the differences and those differences should have perceived value to your target market.
Your market needs to know that what you’re offering them is superior and better than what is already out there. Your potential customers need to know what they will gain if they choose you over the competition.
An effective marketing message will help you understand your target audience, their needs, wants, and problems and then coming up with a message that will convince them that you have a solution to their problems.